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What is Hibiscus?

Roselle (Hibiscus sabdariffa) also be known as carcade (karkade), Jamaican Flower,  is a minor cash crop in Sudan considered as a natural herbal product, traditionally consumed as a flavored drink. It has a tart, cranberry-like flavour, and sugar is often added to sweeten it.

Hibiscus tea was a beverage of choice for Egyptian pharaohs in ancient Egypt. In fact, many cultures, including those in the Caribbean, Mexico, China, Africa and Europe, cultivated and used hibiscus tea, not just for its flavor but for its medicinal properties.

It is the fourth most valuable export crop after sesame, cotton and gum Arabic. Hibiscus farming is concentrated in Kordofan, and on a lesser scale in Darfur and Blue Nile.

The flower is 100% organic grown in Sudan, and also the world’s best Roselle comes from the Sudan (*)

Source of Hibiscus

China and Thailand are the largest producers and control much of the world supply.

China's product, with less stringent quality control practices, is less reliable and reputable

The world's best Roselle comes from the Sudan, but the quantity is low.

General Uses

High in vitamin C, minerals and antioxidants, hibiscus tea has been recognized in both early tradition and modern science as a remedy to calm nervous disorders, treat insomnia, moderate heart problems, decrease inflammation and speed up your metabolism. Pulp from the leaves has been used to make poultices for wounds.

Who is Using

Hibiscus is used in the food and beverage and pharmaceutical industries:

  • Beverage manufacturers use it in the form of cold and hot drinks
  • Food processors use hibiscus as a natural coloring agent
  • Pharmaceutical companies use hibiscus as an ingredient in many medicines
  • Baking ingredients incorporate hibiscus to make decorating materials
  • Food flavoring manufacturers use hibiscus to create and enhance flavors

Specification Data Sheet

This Sudanese standard is formulated by the technical committee No.4 formed according to the administrative decree of the SSM0/1/A/Idated 18/8/01. It applies to Hibiscus Flower. On formulating this standard the committee has referred to international publications and works of Sudanese researchers on the subject.

Types we offer?

Our company offers the Roselle as a dry flower (Sun Dried), The flowers are ready and intended for human consumption. We supply the product in three main categories:

  1. Whole Calyx (the complete part of which the flower is picked off)
  2. Whole loose flower sepals (Removed flower petals)
  3. Sifting (Nekhala) (Mixture of complete flowers and petals)

(*) Refer to the SSMO specification sheet for each for more details.

  • Whole Calyx

    The complete part of which the flower is picked off

  • Whole loose flower sepals

    Removed flower petals

  • Sifting (Nekhala)

    Mixture of complete flowers and petals

Difference between Whole & Sifting

Our company offers the Roselle as a dry flower (Sun Dried), The flowers are ready and intended for human consumption. We supply the product in three main categories:

  • Whole Calyx (the complete part of which the flower is picked off)
  • Whole loose flower sepals (Removed flower petals)
  • Sifting (Nekhala) (Mixture of complete flowers and petals)

(*) Refer to the SSMO specification sheet for each for more details.

  • Whole “Calyx”

    The complete part of which the flower is picked off

  • Whole “Loose”

    Removed flower petals

  • Sifting “Nekhala”

    Mixture of complete flowers and petals

Types & forms

The hibiscus flowers are the main edible and useful part of the plant :

  1. The petals that make the flower is separated and sun-dried
  2. Cleaned and packed in bags making it the best raw hibiscus available

Hibiscus & Vitamin C

  • A good natural source of Vitamin C
  • A calming herb that lowers blood pressure and enhances the cardiovascular system
  • A safe and healthy food coloring agent

Hibiscus exporting process

  • We pack our Roselle in 20kg or 22 kg polypropylene (PP) bags.
  • We load the 20 feet containers with up to 5500 Kilograms and 11,750 kilograms is the maximum we load in the 40 feet container.
  • The minimum order quantity (40ft FCL) takes a period of 10 to 15 days to be on board of the vessel, this period varies depending on the quantity ordered.
  • The port of loading is PORTSUDAN (SDPZU), with a possibility to re-export from other nearby ports in the middle east.
  • Lead time to reach the clients desired port depends on the shipping lines used and the distance to that port, usually varies between 2 to 8 weeks for the farthest destination.
  • The H.S code for the Roselle is 12119080 (*)
  • Payment terms and documents provided along with the shipment are mentioned at the products main page **(please check)
  • Sudan origin hibiscus is falling among the products which the US sanctions against Sudan has not exempted, therefore cannot be exported directly from PORTSUDAN to the US market unless obtaining a special OFAC license.

(*) Need to be confirmed form each country customs authorities.

Our Products

Putting Our Heart & Soul into The Field

The company owns a capital of about one million dollars allocated for the agricultural investment, using wide warehouses in different states of Sudan, and a central office in the capital Khartoum, and moreover agents at the exporting port of Sudan.

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